Berkley Frittside 7 Series

Designed by legendary crankbait angler, David Fritts, the Berkley Frittside 7 Crankbait is based on the balsa wood plug that helped him win the 1993 Bassmaster Classic. Featuring a flat-sided profile that mimics a wide variety of baitfish, the Berkley Frittside Crankbait delivers a tight balsa-like thumping action and flash that is deadly during tough conditions when fish are sluggish or heavily pressured. The Frittside 7 Crankbait is precisely balanced to increase casting distance and provide stability when using high retrieve speeds.

Equipped with high quality hardware throughout, the Berkley Frittside Crankbaits come armed with sticky sharp Berkley Fusion19 treble hooks that provide lightning-fast hook penetration, which is crucial for short striking and lethargic fish. Built with a weighted bill to dive down to depth quickly, the Berkley Frittside 7 Crankbait provides proven balsa action with the durability, casting performance, and custom paint jobs you would expect from a modern hard plastic crankbait.