Berkley Finisher FFS Series

Designed to help you dominate the underwater world with Forward Facing Sonar (FFS) technology, the Berkley Finisher FFS Jerkbait combines the best qualities of glide baits and jerkbaits, so anglers can trigger reaction bites in challenging situations. Featuring a modern finless double-treble design, the Finisher is armed with two Berkley Fusion treble hooks that address the hooking issues of glide baits and ensure a better landing ratio when fish aggressively thrash and try to throw the hook. With a weight-forward build, it's easy to achieve precise casts, quickly get your lure in the strike zone, and unlock a versatile range of actions to entice even the wisest fish keyed in on small baitfish. Subtle wrist snaps create a medium glide, while longer, harder strokes induce longer darting and gliding actions. Whether you fish it like a glide bait or a sinking jerk bait, the Finisher excels in casting or vertical presentations, covering the water column in 3D—vertical, lateral, forwards, and backwards.

The arc-shaped body, paired with a flattened belly, produces a unique rolling swim action, allowing the bait to "hang" in the water column. The optimized pull point location grants maximum lure control, while the perpendicular line-tie ensures a locked and secure knot every time. A true game-changer for anglers seeking precision and control in a forward-facing sonar lure, the Berkley Finisher FFS Jerkbait delivers a minnow-like tail swing on the fall and enticing body quiver that creates an irresistible baitfish presentation.